Pay-per-click advertising is beneficial for driving immediate & relevant traffic to your website. Pay per click can be used as a supplement, or even as your main source of traffic. Pay-per-click (PPC) is an Internet marketing strategy in which clients only pay for traffic they receive. Clients pay for each individual click they receive. This is a different approach from organic search engine optimization. With seo, you pay a company a set fee, and then no matter how many or, or how few, clicks you get – your fee remains the same.
For PPC search engine marketing optimization, advertisers select search engine oriented keywords and keyword groups in which they want their advertisements to rank high in the results page. Although pay per click advertising is the main and in most cases one of the most effective ways of advertising online there are other options open to you.
A very important point to keep in mind with pay per click is you must test, test, and test some more. Don’t start off with a major investment. Start with the minimum and see how the search engine performs in terms of the traffic it delivers and how well that traffic converts into paying customers.
An essential part of your testing is having a method in place that allows you to track your return on money invested.
For example,if your goal is to bring in new subscribers to your newsletter, you could direct visitors arriving from your PPC link to a subscription form set up just for them. You can then monitor how many clicks actually result in a new subscription. As such, you will know how much you are paying for each new subscriber.